Sylabus předmětu PHD_E029_N - Strategic Management II (FEM - 2019/2020 - post-graduate studies)

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The units forming the course syllabus:
1.
Introduction to the strategic management (allowance 3/0)
 
a.
Development theories
The process of the strategic management
Strategic thinking

2.
The target orientation of the company (allowance 3/0)
 
a.
Vision
Mission
Identification of the business

3.Analysis of the external environment (allowance 3/0)
 
a.
The competitive forces
The key factors for the success
Monitoring and evaluation of the competitors

4.
The Analysis of the Internal Environment (allowance 3/0)
 
a.Competitive advantage
The models of competitive advantages

5.
Strategic Synthesis (allowance 3/0)
 
a.
SWOT analysis
SPACE analysis
Business strategies

6.Management and the Evaluation of the enterprise' Portfolio (allowance 3/0)
 
a.
Portfolio's methods analysis
BCG Matrix and its modifications
GEC Matrix
Shell Matrix

7.
The Functional Strategies (allowance 3/0)
 
a.
Marketing strategy
Production strategy
Financial strategy

8.
Human Resource Management Strategies (allowance 3/0)
 
a.Development strategies
Retention Strategies
Knowledge based strategies
Talent management strategies

9.
Implementation of the Strategies (allowance 3/0)
 
a.
The structure and the conditions for implementation
Communication process

10.
Implementation Strategies - Administrative tools (allowance 3/0)
 
a.Concept of Balanced Scorecard
Systems of Control

11.
The Change Management (allowance 3/0)
 
a.
Change as the object of the management
The factors influencing the change
The change process

12.
Agricultural and Food Strategies (allowance 3/0)
 
a.
Agricultural development strategies
Food development strategies
Rural development strategies

13.
Development Strategies in the National Economy (allowance 3/0)
 
a.Strategies for environmental development
Strategies for economic growth
Strategies for non- conventional energy utilization
Strategies for regional development


Last modification made by Iveta Kunová on 02/15/2019.

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