Course syllabus U15-0001-I - Public Communication (FESRD - SS 2020/2021)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of European Studies and Regional Development
Course unit code: U15-0001-I
Course unit title: Public Communication
Level of study: 2.
Course supervisor: doc. Ing. Loreta Schwarczová, PhD.
Supervising department: Centre of International Programmes (FESRD)
Semester: -- item not defined --
Teaching hours per week: 1/2 (hours of lectures per week / hours of seminars per week)
Planned learning activities and teaching methods : Lectures 14 lessons
Seminars 26 lessons
Excursions, Field practices 0 lessons
Semestral work 30 lessons
Individual work 34 lessons
Mode of delivery (face-to-face, distance learning): full-time, attendance method, part-time, attendance method, full-time, combined method
Mode of completion and ECTS credits allocated: Exam (4 credits)
Prerequisites for registration: none
 
Assesment methods :
During the semester students work out and present the seminar work on the topic "Communication in selected institution" for max. 30 points.For the final exam the student can obtain max. 70 points.
For final result A the minimum amount of points is 93, for B minimum 86 points, for C minimum 79 points, for D minimum 72 points and for E minimum 64 points.
 
Objectives and learning outcomes of the course unit:
The aim of the course is to provide students with theoretical knowledge and skills from the field of public communication in relation to verbal, nonverbal communication, marketing communication in institutions, public administration and in relation to mass- communication.
 
Course contents:
Communication, communication process, component, role of public communication, verbal communication, nonverbal communication, marketing communication in institutions, marketing communication in public administration, mass communication
 
Recommended or required reading:
Recommended:
Brestovanský M., 2010, Úvod do mediálnej výchovy, ISBN 978-80-8082-396-2
Foret,M.,2011, Marketingová Komunikace, ISBN: 9788025134320
Harausová H., 2013, Komunikácia v organizácii, ISBN: 978 80 8152 019 8
Kubica, P. 2008: Efektívna komunikácia samosprávy, Bratislava:Vydavateľstvo Spolku slovenských spisovateľov, spol. s r.o.,ISBN 978-80-8061-316-7
Škvareninová, O. 2004: Rečová komunikácia, Bratislava: SPN-Mladé letá, ISBN 80-10-00290-9

 
Language of instruction: Slovak
Evaluation of course unit:
Assessed students in total: 298

ABCDEFX
17,1 %20,1 %20,5 %18,1 %23,8 %0,4 %
Name of lecturer(s): doc. Ing. Loreta Schwarczová, PhD. (examiner, instructor, lecturer, person responsible for course)
 
Supervisor signature and last modification: 24. 10. 2019


Last modification made by Ing. Martin Mastík, PhD. on 10/24/2019.

Type of output: