Course syllabus U15-0062-I - Management and marketing of local self-governments (FESRD - WS 2019/2020)

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University:
Slovak University of Agriculture in Nitra
Faculty:
Course unit code:
U15-0062-I
Course unit title:
Management and marketing of local self-governments
Planned types, learning activities and teaching methods:
lecture
2 hours weekly / 26 hours per semester of study (on-site method)
seminar2 hours weekly / 26 hours per semester of study (on-site method)

Credits:
6
Semester: Regional Development and Policies of the EU - master (required), 1. semester
Regional Development and Policies of the EU - master (required), 1. semester
Regional Development and Policies of the EU - master (required), 1. semester
Rural Development and Development of Rural Tourism - master (required), 3. semester
Level of study:
2.
Prerequisites for registration: none
Assesment methods :
During the semester there will be 1 written tests for 10 points, presentation of seminary work for 25 points and a final written exam for 65 points. To obtain the grade A it is necessary to get at least 93 points for grade B at least 86 points, C at least 79 points, D at least 72 points D and E at least 64 points.
Learning outcomes of the course unit:
The aim is to acquaint students with the structure and role of the local self-governance's management and with the marketing approach to the management of municipalities and self-governing regions. Students completing the course will be familiar with modern management and marketing tools of local and regional self-governments.
Course contents:
- New approaches to the management of self-governments within the framework of modernization of public administration
- Applying of Strategic Management and Balanced Scorecard in the self-government administration
- Concept of Good Governance, Knowledge management and Learning regions
- Methods of quality management: TQM, EFQM, ISO, Model CAF
- Benchmarking in the practice of the self-government administration
- Process management and organization culture in the self-government administration
- Lean management in reengineering, PDCA and Controlling as a tool for continuous improvement in the management of self-governments
- Public–private partnership (PPP)
- Management of cluster initiatives under the conditions of the self-government administration
- Position of marketing in the regional and local development within the context of New Public Management
- Marketing strategy in the regional and local development
- Marketing mix in regional and local marketing
- Communication mix of self-governments
- Marketing plan of the municipality or region
Recommended or required reading:
Basic:
VALACH, M. -- BALÁŽOVÁ, E. Manažment a marketing územnych samospráv: praktikum. 1st ed. Nitra : Slovenská poľnohospodárska univerzita, 2019. 90 p. ISBN 978-80-552-2082-6.
BALÁŽOVÁ, E. -- PAPCUNOVÁ, V. Manažment samospráv. 1st ed. Žilina : MUNICIPALIA, 2008. 134 p. ISBN 978-80-552-0045-3.

Recommended:
VALACH, Maroš, Eva BALÁŽOVÁ, Monika BUMBALOVÁ, Michal CIFRANIČ, Monika GUBÁŇOVÁ a Denisa HANÁČKOVÁ. Management of self-government administration. Nitra: Slovenská poľnohospodárska univerzita, 2019. ISBN 978-80-552-2109-3.
VALACH, Maroš, Eva BALÁŽOVÁ, Monika BUMBALOVÁ, Michal CIFRANIČ, Monika GUBÁŇOVÁ a Denisa HANÁČKOVÁ. Manažment územných samospráv. Nitra: Slovenská poľnohospodárska univerzita, 2019. ISBN 978-80-552-2079-6.

Language of instruction:
Slovak, English
Notes:
Evaluation of course unit:
Assessed students in total: 488

A
BC
D
E
FX
16,2 %13,9 %19,7 %22,1 %26,8 %
1,3 %
Name of lecturer(s):
Ing. Monika Bumbalová, PhD. (examiner, instructor, lecturer, person responsible for course)
Ing. Maroš Valach, PhD. (examiner, instructor)
Last modification:
10. 3. 2020
Supervisor:
Ing. Monika Bumbalová, PhD. and programme supervisor


Last modification made by Ing. Martin Mastík, PhD. on 03/10/2020.

Type of output: