Course syllabus U15-0004-B - Basics of Marketng (FESRD - WS 2019/2020)

     Information sheet          Detailed content          Timetable          ECTS syllabus          

     Slovak          English          

Slovak University of Agriculture in Nitra
Course unit code: U15-0004-B
Course unit title:
Basics of Marketng
Planned types, learning activities and teaching methods:
lecture2 hours weekly / 26 hours per semester of study (on-site method)
2 hours weekly / 26 hours per semester of study (on-site method)

Regional Development and Policies of the EU - bachelor (required), 3. semester
Regional Development and Policies of the EU - bachelor (required), 3. semester
Rural Development and Development of Rural Tourism - bachelor (required), 3. semester
Level of study:
Prerequisites for registration:
Assesment methods :
During the semester students work out and present the seminar work for max. 30 points.For the final exam the student can obtain max. 70 points.
For final result A the minimum amount of points is 93, for B minimum 86 points, for C minimum 79 points, for D minimum 72 points and for E minimum 64 points.
Learning outcomes of the course unit:
The course provides students with theoretical and practical knowledge of marketing theory and marketing process with a focus on the possibilities of marketing tools, strategy, market research, marketing planning and control.
Course contents:
marketing process, marketing research, marketing mix, strategy for the products and services, price policy, distribution policy, marketing communication
Recommended or required reading:
Karlíček, M. a kol.: Základy marketingu, Grada 2013, ISBN: 9788024742083
Kotler, P. a kol.: Moderní marketing, Praha: Grada, 2007, 1041 ISBN: 978-80-247-1545-2
Kotler, P.- Armstrong, G.: Marketing. 6.vydanie. Praha:Grada Publishing. a.s. 2009, 856 s. ISBN 80-247-0513-3
Kotler,P.-Keller, K.:Marketing Management,14th Edition, NY:Prenctice Hall,2012,ISBN:0132102927
Kretter, A. a kol: Marketing, Nitra: SPU, 2008, ISBN 978-80-552-0134-4

Language of instruction: Slovak, English
Evaluation of course unit:
Assessed students in total: 468

10,7 %
15,8 %
19,9 %
19,7 %
32,5 %
1,4 %
Name of lecturer(s):
Ing. Monika Gubáňová, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification:
7. 10. 2019
Ing. Monika Gubáňová, PhD. and programme supervisor

Last modification made by Ing. Martin Mastík, PhD. on 10/07/2019.

Type of output: