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Course syllabus U15-0004-B - Basics of Marketng (FESRD - SS 2019/2020)
Slovak University of Agriculture in Nitra
|Course unit code:||U15-0004-B|
|Course unit title:|
Basics of Marketng
Planned types, learning activities and teaching methods:
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|Level of study:|
|Prerequisites for registration:|
Assesment methods :
During the semester students work out and present the seminar work for max. 30 points.For the final exam the student can obtain max. 70 points.
For final result A the minimum amount of points is 93, for B minimum 86 points, for C minimum 79 points, for D minimum 72 points and for E minimum 64 points.
Learning outcomes of the course unit:
The course provides students with theoretical and practical knowledge of marketing theory and marketing process with a focus on the possibilities of marketing tools, strategy, market research, marketing planning and control.
marketing process, marketing research, marketing mix, strategy for the products and services, price policy, distribution policy, marketing communication
Recommended or required reading:
Language of instruction:
Evaluation of course unit:
Assessed students in total: 468
Name of lecturer(s):
Ing. Monika Gubáňová, PhD. (examiner, instructor, lecturer, person responsible for course)
21. 5. 2019
Ing. Monika Gubáňová, PhD. and programme supervisor
Last modification made by Ing. Martin Mastík, PhD. on 05/21/2019.