Course syllabus E15-0007-I - Prices and Pricing Policy (FEM - WS 2019/2020)

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Slovak University of Agriculture in Nitra
Faculty: Faculty of Economics and Management
Course unit code:
Course unit title: Prices and Pricing Policy
Planned types, learning activities and teaching methods:
3 hours weekly / 39 hours per semester of study (on-site method)
1 hour weekly / 13 hours per semester of study (on-site method)

Semester: Agrarian Trade and Marketing - master (required), 3. semester
Agrarian Trade and Marketing - master (required), 3. semester
Agrarian Trade and Marketing - master (required), 3. semester
Business Economics - master (elective), 3. semester
Business Economics - master (elective), 3. semester
Business Economics - master (elective), 3. semester
Business Economics - master (elective), 3. semester
Level of study:
Prerequisites for registration:
Assesment methods :
Final written exam 70 points, course work 20 points, results presentation 10 points. The requirements for passing the course are: seminar work, active participation, presentation, while the individual levels of the qualification scale of the credit system are awarded on the basis of a point assessment that reflects the degree of successful completion of the subject as follows:
A = 93 - 100 points = 1
B = 86 - 92 points = 1.5
C = 79 - 85 points = 2
D = 72 - 78 points = 2.5
E = 71 - 64 points = 3
FX = 0 - 63 points = 4
Learning outcomes of the course unit:
Aim of the subject is detailed insight into the basis of one of the most important economic categories, and in this context to better understand the close relationship between market and price as a basic attribute of the business. Student will gain knowledge in all levels of pricing vertical and he/she will be able to apply acquaintance in pricing. Student will understand the structure, methods and approaches in pricing.
Course contents:
Economic substance of price, types of price, factors influence price creation, methods and approaches of pricing, prices of foreign exchange trading, specific forms of pricing, price policy ath the macro and micro level, price strategies, creation of price at each type of activity.
Recommended or required reading:
Baculíková,N.-Cehula,M.:Ceny a cenové stratégie,Trenčín,2008
Foltínová,A.:Kalkulácie a rozpočty,Bratislava,2004
HANNA, Nessim a Robert H DODGE. Pricing: zásady a postupy tvorby cen. Vyd. 1. Praha: Management Press, 1997. 203 s., ISBN 8085943344
KAJANOVÁ, J. : Náklady a ceny, IRIS Bratislava, 2005, ISBN: 8089018920
KUPKOVIČ, M. Kalkulácie a rozpočty. Bratislava: Sprint, 2000. 252 s. ISBN 80-88848-63-6
Marková, V. : Ceny a cenová politika, ÚMB Banská Bystrica, 2000
Rujňák, M. a kol.: Cenové rozhodovanie, Bratislava 1999

Language of instruction:
Slovak, English
Evaluation of course unit:
Assessed students in total: 653

32,3 %
24,7 %
21,1 %
12,7 %
9,0 %
0,2 %
Name of lecturer(s):
doc. Ing. Daniela Hupková, PhD. (examiner, instructor, lecturer, person responsible for course)
Ing. Magdaléna Laurová, CSc. (instructor)
Last modification:
11. 3. 2019
doc. Ing. Daniela Hupková, PhD. and programme supervisor

Last modification made by Iveta Kunová on 03/11/2019.

Type of output: