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Course syllabus E15-0090-I - Food Marketing (FEM - WS 2019/2020)
Slovak University of Agriculture in Nitra
Course unit code:
Course unit title:
|Planned types, learning activities and teaching methods:|
|Food Technology - master (required), 3. semester|
Food Safety and Control - master (elective), 3. semester
Human Nutrition - master (elective), 3. semester
|Level of study:|
|Prerequisites for registration:||none|
|Assesment methods :|
During the semester will be required the participation on lectures by 5 points, one written test by 15 points, presentation of the seminary work by 20 points and the final written exam by 60 points. To obtain A mark will be needed to obtain at least 93 points, for the evaluation of B mark at least 86 points, C mark at least 79 points, for the evaluation of D mark at least 72 points and for the evaluation of E mark at least 64 points.
|Learning outcomes of the course unit:|
Students will gain theoretical knowledge and practical experience in food marketing, with a focus on marketing mix instruments used in all sectors of the food industry and food chain stores.
Student can apply the specifics of the marketing environment corresponding to the production, processing and distribution of food. For the successful handle of the issue of food marketing will contribute also case studies.
|Students will acquire the knowledge of food marketing, will become familiar with the micro and macro environment of food businesses and chain stores with food, management and organization of marketing in food businesses and service enterprises, consumption and food quality trends, MIS and marketing research to market food, consumer behavior in the food market, market segmentation, marketing tools - product, price, distribution and communication mix, creating marketing strategies and entry strategy for food companies and supermarket chains to international food markets, marketing planning and control, quality policy of the EU and the Slovak Republic, merchandising and franchising.
|Recommended or required reading:|
Language of instruction:
|Evaluation of course unit:|
|Assessed students in total: 379|
|Name of lecturer(s):||prof. Ing. Ľudmila Nagyová, PhD. (lecturer)|
Ing. Roman Récky, PhD. (examiner, instructor, lecturer, tutor)
doc. Ing. Patrik Rovný, PhD. (examiner, instructor, lecturer, person responsible for course)
|Last modification:||20. 9. 2019|
|Supervisor:||doc. Ing. Patrik Rovný, PhD. and programme supervisor|
Last modification made by Iveta Kunová on 09/20/2019.