Course syllabus E15-0093-B - International Marketing (FEM - WS 2019/2020)

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Slovak University of Agriculture in Nitra
Course unit code:
Course unit title: International Marketing
Planned types, learning activities and teaching methods:
2 hours weekly / 26 hours per semester of study (on-site method)
2 hours weekly / 26 hours per semester of study (on-site method)

Credits: 6
International Business with Agrarian Commodities - bachelor (required), 5. semester
International Business with Agrarian Commodities - bachelor (required), 5. semester
International Business with Agrarian Commodities - bachelor (required), 5. semester
Trade Entrepreneurship - bachelor (required), 5. semester
Business Management - bachelor (elective), 5. semester
Level of study:
Prerequisites for registration:
Assesment methods :
Written essey in 10 points, semester project and its presentation in 25 points. Field work or excursion application. Active participation on lectures and seminars too in 5 points. Final written exam in 60 points. To obtain A mark will be needed to obtain at least 93 points, for the evaluation of B mark at least 86 points, C mark at least 79 points, for the evaluation of D mark at least 72 points and for the evaluation of E mark at least 64 points.
Learning outcomes of the course unit:
The main aim of subject International Marketing is to familiarize students with problems areas of international marketing and condition of doing business of enterprising entities on foreign markets. After the course a student is able to analyze and evaluate conditions at foreign markets and identify factors leading to possible entry, resp. acting at the foreign market. Since 2012/2013 a student based on the course structure acquires certain review on functioning the Visegrad markets and has the ability to plan an entrepreneurial activity or economic cooperation with those group of countries (as the output of the IVF - VUSG project: International marketing - a Visegrad perspectives)
Course contents:
The subject course is aimed at complex explanation of problem issues of international marketing
as a fundamental supposition of business success at foreign market. Both, from theoretical and
practical point of view it deals with issues of identifying opportunities at foreign market, target foreign market selection, methods of entering a foreign market and formulating appropriate
marketing strategy accepting preferences of target consumers. Since 2012/2013 the attention has beene devoted to the Visegrad dimension as the course is a part of VUSG project.
Recommended or required reading:
HORSKÁ, E. Medzinárodný marketing. 1st ed. Nitra : Slovenská poľnohospodárska univerzita, 2007. 219 p. ISBN 978-80-8069-938-3.

Czinkota, M.R. - Ronkainen, I.A. 2012. International Marketing. Publisher: Cengage South-Western, 2012. 720 pages. ISBN-10: 113362751X. ISBN-13:9781133627517.
Duer,E. - Albaum, G.2011. International Marketing and Export Management. 7th edition.Publisher: Prentice Hall PTR, India 2011. 1024 pages. ISBN-10:0273743880. ISBN-13:9780273743880.
Horská, E. International marketing: A Visegrad Perspective (in printing)
Horská, E.: Medzinárodný marketing. I.vyd. Nitra:SPU.2007, 223 s., ISBN 978-80-8069-938-3

Language of instruction:
Slovak, English
Evaluation of course unit:
Assessed students in total: 346

13,3 %
16,8 %
22,5 %
20,2 %
26,3 %
0,9 %
Name of lecturer(s):
Dr.h.c. prof. Dr. Ing. Elena Horská (examiner, instructor, lecturer, person responsible for course)
Ing. Johana Paluchová, PhD. (examiner, instructor, lecturer)
Last modification: 22. 10. 2018
Dr.h.c. prof. Dr. Ing. Elena Horská and programme supervisor

Last modification made by Iveta Kunová on 10/22/2018.

Type of output: