Course syllabus E15-0096-B - Retailing and Merchandising (FEM - WS 2019/2020)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of Economics and Management
Course unit code: E15-0096-B
Course unit title: Retailing and Merchandising
Planned types, learning activities and teaching methods:
lecture2 hours weekly / 26 hours per semester of study (on-site method)
seminar2 hours weekly / 26 hours per semester of study (on-site method)

Credits: 6
Semester: Trade Entrepreneurship - bachelor (required), 5. semester
International Business with Agrarian Commodities - bachelor (elective), 5. semester
International Business with Agrarian Commodities - bachelor (elective), 5. semester
International Business with Agrarian Commodities - bachelor (elective), 5. semester
Level of study: 1.
Prerequisites for registration: Marketing
Assesment methods :
During the semester will be required the participation on lectures evaluated by 5 points, one written test by 15 points, presentation of the seminary work by 20 points and the final written exam by 60 points. To obtain A mark will be needed to obtain at least 93 points, for the evaluation of B mark at least 86 points, C mark at least 79 points, for the evaluation of D mark at least 72 points and for the evaluation of E mark at least 64 points.
Learning outcomes of the course unit:
The student will be provided with information connected with providing and activities of the trade units and using merchandising in terms of retail, wholesale operations and business centres.
Course contents:
The subject provides knowledge of the history and development of trade, business categories and retail marketing, technologies of business services, hygiene of a retail and sales of food, pricing in business, organizational systems of trade and structure of trading companies, application of the principles of merchandising in the practice of business operations (food retail, food wholesale, shopping centers).
Recommended or required reading:
Basic:
HORSKÁ, E. -- NAGYOVÁ, Ľ. -- ROVNÝ, P. -- SKOŘEPA, L. -- KÁDEKOVÁ, Z. -- ŠVEC, M. -- GOLIAN, J. -- ZÁBOJ, M. -- HALIER, B. -- PRIYA, P. -- GEORGE, K J. -- DRLIČKOVÁ, E. -- KUSÁ, A. -- KOMPASOVÁ, K. -- KAPUTA, V. -- MAŤOVÁ, H. -- KAUFMANN, H R. -- ORPHANIDOU, Y. -- GRONAU, W. -- SZAFRAŇSKA, M. -- MATYSIK-PEJAS, R. Merchandising a event marketing pre produkty pôdohospodárstva. 1st ed. Nitra : Slovenská poľnohospodárska univerzita v Nitre, 2010. 329 p. ISBN 978-80-552-0469-7.

Recommended:
JOBBER, D. – LANCASTER, G: Management prodeje. Prodejní techniky/Komunikace se zákazníkem/Jak organizovat obchodní zástupce/Jak motivovat prodejní tým/Merchandising. Praha: Computer Press. 2001. 460 s. ISBN: 80-7226-533-4
MORGAN, T.: Visual Merchandising: Windows and In-Store Displays for Retail. Laurence King Publishing. 2008. 208 s. ISBN13: 9781856695398
PARDHAN, S.: Retail Merchandising. New Delhi: Tata McGrawHill Education Private Limited. 2010. 225 s. ISBN: 978-0-07-014497-2
PEGLER, M. M.: Visual Merchandising and Display. 6th edition. Fairchild Books. 2011. 432 s. ISBN-10: 1609010841
SWATI, B. – ANURAAG, S: Visual Merchandising. New Delhi: Tata McGrawHill Education Private Limited. 2010. 262 s. ISBN: 978-0-07-015321-9
VERLEY, R.: Retail Product Management Buying and Merchandising. Florida : Routledge. 2006. 263 s. ISBN: 0415327148
WEBSTER, C. –GARAUS, M.: Strore Design and Visual Merchandising. New York: Business Expert Press. 2011. 205 s. ISBN: 978-1-60649-094-5

Language of instruction: Slovak, English
Notes:
Evaluation of course unit:
Assessed students in total: 178

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56,2 %25,3 %12,9 %3,9 %1,7 %0 %
Name of lecturer(s): Ing. Jakub Berčík, PhD. (examiner, instructor)
Dr.h.c. prof. Dr. Ing. Elena Horská (person responsible for course)
doc. Ing. Serhiy Moroz, CSc. (examiner, instructor, lecturer)
prof. Ing. Ľudmila Nagyová, PhD. (examiner, instructor, lecturer, tutor)
Last modification: 22. 10. 2018
Supervisor: Dr.h.c. prof. Dr. Ing. Elena Horská and programme supervisor


Last modification made by Iveta Kunová on 10/22/2018.

Type of output: