Course syllabus 342E001 - Product and Quality (FEM - WS 2019/2020)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of Economics and Management
Course unit code: 342E001
Course unit title: Product and Quality
Planned types, learning activities and teaching methods:
lecture2 hours weekly / 10 hours per semester of study (on-site method)
seminar2 hours weekly / 10 hours per semester of study (on-site method)

Credits: 6
Semester: -- item not defined --
Level of study: 1.
Prerequisites for registration: none
Assesment methods :
Written exam, Semestral work, Projects and other
Learning outcomes of the course unit:
The goal of this subject is to familiarize with matter and importance of exercising quality in business activities and its contribution to successfulness of product application on market.
Course contents:
The course offers students complex view on the conception of the management of research, development and product development in the context of successful establishment on the market as well as formulating the image of the product, production, assortment and service policy.
Recommended or required reading:
Jedlička, M. Marketingový strategický manažment. Trnava : Magna, 2003. 365 s. ISBN 80-85722-10-0.
Kollár, V.a kol.: Produktová politika. Bratislava : Elita. 2003. 552 s. ISBN 80-88848-96-2
Kretter, A. a kol.: Marketing. Nitra : SPU, 2010, 288 s. ISBN 978-80-552-0355-3
Tomek, G. - Vávrová,V.: Výrobek a jeho úspech na trhu. Praha : Grada, 2001, 352 s. ISBN 80-247-00530

Language of instruction: Slovak
Evaluation of course unit:
Assessed students in total: 506

60,5 %17,6 %11,5 %5,7 %4,7 %0 %
Name of lecturer(s): Ing. Mária Holotová, PhD. (examiner, instructor, lecturer)
doc. Ing. Ľubica Kubicová, PhD. (person responsible for course)
Mgr. et Mgr. Jana Rybanská, PhD. (examiner, instructor, lecturer)
Last modification: 22. 10. 2018
Supervisor: doc. Ing. Ľubica Kubicová, PhD. and programme supervisor

Last modification made by Iveta Kunová on 10/22/2018.

Type of output: