Course syllabus E15-0084-I - Agrarian Marketing (FEM - SS 2019/2020)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of Economics and Management
Course unit code: E15-0084-I
Course unit title: Agrarian Marketing
Planned types, learning activities and teaching methods:
lecture3 hours weekly / 39 hours per semester of study (on-site method)
seminar1 hour weekly / 13 hours per semester of study (on-site method)

Credits: 6
Semester: Agrarian Trade and Marketing - master (elective), 2. semester
Agrarian Trade and Marketing - master (elective), 2. semester
Agrarian Trade and Marketing - master (elective), 2. semester
Business Economics - master (elective), 2. semester
Business Management - master (elective), 2. semester
Level of study: 2.
Prerequisites for registration: none
Assesment methods :
Semester writting test in 20 points. Solving of case study in 20 points. Final writting and oral exam in 60 points. To obtain A mark will be needed to obtain at least 93 points, for the evaluation of B mark at least 86 points, C mark at least 79 points, for the evaluation of D mark at least 72 points and for the evaluation of E mark at least 64 points.
Learning outcomes of the course unit:
The aim of the study is to give students deeper information about marketing with regarding the agrarian market specifications. It informs about role, importance and specifications of agrarian marketing on the Slovak and European markets. After completion of the subject the student understands theoretical, methodological and pragmatical approaches to the agrarian market and is able to analyse and to identify basic marketing problems in plant and animal production and food sector.
Course contents:
The content of the subject is oriented in deeeply analyse of theoretical, methodological and pragmatical approaches to agrarian market of producers, processors and traders with agrarian commodities in relation to the Common market organization of the EU, effectiveness and successfulness of entrepreneuring. The conts also includes actual marketing problems of the main commodities in plant and animal production and food sector.
Recommended or required reading:
Basic:
ŠIMO, D. -- ROVNÝ, P. Agrárny marketing. 1st ed. Nitra : Slovenská poľnohospodárska univerzita, 2010. 279 p. ISBN 978-80-552-0472-7.

Recommended:
Kotler, P. a kol.: Marketing v pohybu. Praha : Management Press, 2007, 224 s. ISBN 978-80-7261-161-4
Kotler, P.: Marketing v otázkách a odpovědích. Brno :Books, 2005,130 s. ISBN 80-251-05158-0
Šimo, D.: Agrárny marketing I. (Pragmatické prístupy k trvalému úspechu na trhu). Bratislava : Ekonóm, 2008, 106 s. ISBN 978-80-225-2528-2
Šimo, D.: Agrárny marketing II. : Marketing rastlinných a živočíšnych komodít .1. vyd. Vydavateľstvo EKONÓM, 2008. 172 s. ISBN 978-80-225-2529-9
Šimo, D.: Agrárny marketing, Nitra : SPU, 2006, 332 s. ISBN 80-8069-726-4

Language of instruction: Slovak, English
Notes:
Evaluation of course unit:
Assessed students in total: 626

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59,7 %20,1 %14,9 %4,0 %1,3 %0 %
Name of lecturer(s): doc. Ing. Ľubica Kubicová, PhD. (lecturer)
doc. Ing. Patrik Rovný, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 20. 9. 2019
Supervisor: doc. Ing. Patrik Rovný, PhD. and programme supervisor


Last modification made by Iveta Kunová on 09/20/2019.

Type of output: