Information sheet Detailed content Timetable ECTS syllabus Slovak English
Course syllabus E15-0091-B - Marketing of Services (FEM - SS 2019/2020)
|University:||Slovak University of Agriculture in Nitra|
|Faculty of Economics and Management|
Course unit code:
|Course unit title:||Marketing of Services|
Planned types, learning activities and teaching methods:
Trade Entrepreneurship - bachelor (required), 4. semester
Level of study:
Prerequisites for registration:
Assesment methods :
Written semester test in style of detailed case study solving (combination of theory and practice).
Real research in chosen service provider.
Active participation on lectures and seminars.
|Learning outcomes of the course unit:|
|After completion of the subject the student understands, to specifity and can define the marketing realized in service´s environment. He is able to solve and explain its function and position in economic and social development, provide the knowledges about the market of commercial services and their internationalization, strategies and politics of services as well as explanation of particular commercial services mainly in the banking sector, tourist traffic, goods transportation and forwarding services.|
|In educational process will be defined the therotical-metodological characteristics of services, its functions, basic definition and classification. The goal is to specifity and can define the business services and marketing realized in service´s environment, explain their function and position in economic and social development, provide the knowledges about the market of commercial services and their internationalization, strategies and politics of commercial services as well as explanation of particular commercial services mainly in the banking sector, tourist traffic, goods transportation and forwarding services.|
Recommended or required reading:
Language of instruction:
|Evaluation of course unit:|
|Assessed students in total: 193|
Name of lecturer(s):
|doc. Ing. Ľubica Kubicová, PhD. (person responsible for course)|
Ing. Johana Paluchová, PhD. (examiner, instructor, lecturer, tutor)
20. 9. 2019
doc. Ing. Ľubica Kubicová, PhD. and programme supervisor
Last modification made by Iveta Kunová on 09/20/2019.