Course syllabus E15-0039-I - Consumer and Trade Theories (FEM - SS 2019/2020)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of Economics and Management
Course unit code: E15-0039-I
Course unit title: Consumer and Trade Theories
Planned types, learning activities and teaching methods:
lecture2 hours weekly / 26 hours per semester of study (on-site method)
seminar2 hours weekly / 26 hours per semester of study (on-site method)

Credits: 6
Semester: Agrarian Trade and Marketing - master (required), 2. semester
Agrarian Trade and Marketing - master (required), 2. semester
Level of study: 2.
Prerequisites for registration: none
Assesment methods :
Written test, essay and others.
Learning outcomes of the course unit:
Student is able apply a knowledge information about consumer protection, consumers economic position, consumer decisions and their impacts on producers, trade and environment. Next information is oriented on collecting of consumer information and system of consumer education. After attending the course students will be able, on the basis of consumer behavior theories create economic and marketing strategies based on the application of research methods.
Course contents:
Consumer policy and theory, theory of trade, relation of agricultural, commercial and consumer policy, consumer protection and education, training, consumer advice and information, consumer in the EU, the consumer and the environment.
Recommended or required reading:
Basic:
SERENČÉŠ, R. -- LAZORČÁKOVÁ, E. Spotrebiteľské teórie a teórie obchodu. 1st ed. Nitra : Slovenská poľnohospodárska univerzita, 2017. 84 p. ISBN 978-80-552-1744-4.

Recommended:
Frank R. Kardes (2002), Consumer Behavior and Managerial Decision Making, 2nd ed., Prentice Hall, ISBN-13: 978-0130916020
Schiffman, G.Leon – Kanuk, L. Leslie -Wisenblit, Joseph (2010) Consumer behavior, 10th. ed., Pearson Prentice Hall, ISBN 978-0-13-700670-0

Language of instruction: Slovak, English
Notes:
Evaluation of course unit:
Assessed students in total: 523

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30,6 %17,8 %21,6 %11,7 %18,3 %0 %
Name of lecturer(s): doc. Ing. Daniela Hupková, PhD. (lecturer, person responsible for course)
Last modification: 22. 10. 2018
Supervisor: doc. Ing. Daniela Hupková, PhD. and programme supervisor


Last modification made by Iveta Kunová on 10/22/2018.

Type of output: