Informačný list Podrobný obsah predmetu Rozvrh ECTS sylabus Slovenština Angličtina
Sylabus předmětu 342E303 - Market Research (FEM - SS 2019/2020)
Slovak University of Agriculture in Nitra
|Faculty:||Faculty of Economics and Management|
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Course unit title:
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|Prerequisites for registration:||none|
|Assesment methods :|
Written test, semestral project, project prezentation.
Learning outcomes of the course unit:
The objective of the subject is to familiarize the students with marketing research, different techniques of knowing the social- economical events, methodology of processing the obtained data, their interpretation and usage by solving particular marketing tasks. Students can prepare a questionnaire, apply knowledge learned from marketing research in practice, choose a suitable method of obtaining and processing information.
The content of the course is designed to increase theoretical knowledge but also practical experience in marketing research. Students of this course will learn the basic terminology and terms from marketing research and will gain new knowledge about its importance in managerial decision-making, about the methods and stages of marketing research, as well as the areas and possibilities for its application.
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Evaluation of course unit:
Assessed students in total: 502
|Name of lecturer(s):||prof. Ing. Ľudmila Nagyová, PhD. (examiner, instructor, lecturer, person responsible for course)|
Ing. Katarína Neomániová, PhD. (examiner, instructor, tutor)
22. 10. 2018
prof. Ing. Ľudmila Nagyová, PhD. and programme supervisor
Last modification made by Iveta Kunová on 10/22/2018.