Course syllabus E15-0085-I - E - Commerce (FEM - WS 2020/2021)

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Slovak University of Agriculture in Nitra
Course unit code: E15-0085-I
Course unit title:
E - Commerce
Planned types, learning activities and teaching methods:
3 hours weekly / 39 hours per semester of study (on-site method)
1 hour weekly / 13 hours per semester of study (on-site method)

Agrarian Trade and Marketing - master (elective), 3. semester
Agrarian Trade and Marketing - master (elective), 3. semester
Agrarian Trade and Marketing - master (elective), 3. semester
Level of study:
Prerequisites for registration:
Assesment methods :
During the semester will be required for the active participation on excercises evaluated by 5 points, one written test by 15 points, presentation of the seminary work by 30 points and the final written exam by 50 points. To obtain A mark will be needed to obtain at least 93 points, for the evaluation of B mark at least 86 points, C mark at least 79 points, for the evaluation of D mark at least 72 points and for the evaluation of E mark at least 64 points.
Learning outcomes of the course unit:
Student understand the basic principles which are applied in E-commerce, will be able to address questions of pricing, to create a business plan for E-commerce, to choose of appropriate sales channels and forms of E-marketing communication for the needs of E-commerce and will be able to apply acquired knowledge in setting up a proposal for his own E-commerce.
The student also gets knowledge about marketing activities typically used in the online environment and about possibilities of verifying their effectiveness and efficiency through innovative research forms.
Course contents:
The subject provides a brief overview of the history and development of E-commerce in the world, as well as in Slovak Republic. It explains the legal and economic framework, principles of product, price, distribution and promotion policy. The course focuses on the evaluation of existing forms of E-commerce, their specifics and legal framework. Provides information about that how to provide a business online, how to establish and place it on the market, how to choose and create a suitable website.
Recommended or required reading:
BEDNÁR, M. 2015. Podnikanie cez internet II. 2015. 213 s. ISBN: 9788097199319
BYSTRICKÁ, K.- MIČO, T.- TUŽINSKÝ, M. 2013. Internetový obchod. Iura Edition, 2013. 304 s. ISBN: 9788080785550
DORČÁK, P. POLLÁK, F. 2010. Marketing & e-business. EZO, 2010. 114 s. ISBN: 9788097056407
DORČÁK, P.2013. eMarketing., 2013. 180 s. ISBN: 9788097056445
FOX, V. 2011. Marketing ve věku společnosti Google. Computer Press. 2011. 248 s. ISBN: 9788025133576
JANOUCH, V. 2011. 333 tipů a triků pro internetový marketing. Computer Press. 2011. 278 s. ISBN: 9788025134023
MIKULÁŠKOVÁ, P. - SEDLÁK, M. 2015. Jak vytvořit úspěšný a výdělečný internetový obchod. Computer Press, 2015. 408 s. ISBN: 9788025143834
NORRIS, C. 2011. Stručný sprievodca: Online predaj. Eastone Books, 2011. 136 s. ISBN: 9788081091780
SEDLÁK, M. – MIKULÁŠKOVÁ, P. 2012. Jak vytvořit úspěšný a výdělečný internetový obchod. Computer Press, 2012. 336 s. ISBN: 9788025137277
SUCHÁNEK, P. 2012. E-Commerce: Elektronické podnikání a koncepce elektronického obchodování. 2012. 140s. ISBN: 9788086929842

Language of instruction:
Evaluation of course unit:
Assessed students in total: 298

13,1 %20,5 %
28,5 %
23,2 %14,7 %
0 %
Name of lecturer(s):
Ing. Jakub Berčík, PhD. (examiner, instructor, lecturer, tutor)
doc. Ing. Ľubica Kubicová, PhD. (lecturer, person responsible for course)
Last modification:
22. 10. 2019
doc. Ing. Ľubica Kubicová, PhD. and programme supervisor

Last modification made by Iveta Kunová on 10/22/2019.

Type of output: