Course syllabus U15-0001-I - Public Communication (FESRD - WS 2020/2021)

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University: Slovak University of Agriculture in Nitra
Faculty: Faculty of European Studies and Regional Development
Course unit code: U15-0001-I
Course unit title: Public Communication
Planned types, learning activities and teaching methods:
lecture1 hour weekly / 13 hours per semester of study (on-site method)
seminar2 hours weekly / 26 hours per semester of study (on-site method)

Credits: 4
Semester: -- item not defined --
Level of study: 2.
Prerequisites for registration: none
Assesment methods :
During the semester students work out and present the seminar work on the topic "Communication in selected institution" for max. 30 points.For the final exam the student can obtain max. 70 points.
For final result A the minimum amount of points is 93, for B minimum 86 points, for C minimum 79 points, for D minimum 72 points and for E minimum 64 points.
Learning outcomes of the course unit:
The aim of the course is to provide students with theoretical knowledge and skills from the field of public communication in relation to verbal, nonverbal communication, marketing communication in institutions, public administration and in relation to mass- communication.
Course contents:
Communication, communication process, component, role of public communication, verbal communication, nonverbal communication, marketing communication in institutions, marketing communication in public administration, mass communication
Recommended or required reading:
Brestovanský M., 2010, Úvod do mediálnej výchovy, ISBN 978-80-8082-396-2
Foret,M.,2011, Marketingová Komunikace, ISBN: 9788025134320
Harausová H., 2013, Komunikácia v organizácii, ISBN: 978 80 8152 019 8
Kubica, P. 2008: Efektívna komunikácia samosprávy, Bratislava:Vydavateľstvo Spolku slovenských spisovateľov, spol. s r.o.,ISBN 978-80-8061-316-7
Škvareninová, O. 2004: Rečová komunikácia, Bratislava: SPN-Mladé letá, ISBN 80-10-00290-9

Language of instruction: Slovak, English
Evaluation of course unit:
Assessed students in total: 298

17,1 %20,1 %20,5 %18,1 %23,8 %0,4 %
Name of lecturer(s): doc. Ing. Loreta Schwarczová, PhD. (examiner, instructor, lecturer, person responsible for course)
Last modification: 24. 10. 2019
Supervisor: doc. Ing. Loreta Schwarczová, PhD. and programme supervisor

Last modification made by Ing. Martin Mastík, PhD. on 10/24/2019.

Type of output: