Persons at SUA

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PhDr. Miroslav Poláček, PhD.
Identification number: 1496
University e-mail: miroslav.polacek [at]
lecturer CSc.PhD. - Centre of Education and Psychological Counseling (FEM)

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The following list contains all information available to the publication.

POLÁČEK, M. -- ŠEBEN ZAŤKOVÁ, T. Neuropsychology in neuromarketing services.  In International scientific days 2018. Praha : Wolters Kluwer ČR. (2018), p. 2030--2040. ISBN 978-80-7598-180-6. URL:

Original name: Neuropsychology in neuromarketing services
Written by (author): PhDr. Miroslav Poláček, PhD. (50%)
PaedDr. Tímea Šeben Zaťková, PhD. (50%)
Department: Centre of Education and Psychological Counseling
Kind of publication: článok v elektronickom zdroji
Publisher: Wolters Kluwer ČR
Place of publishing: Praha
Year of release: 2018
Nature of article:
Volume no. (year):
Periodical number within the volume:
Part number:
Starting page: 2030
Up to page: 2040
Number of pages: 11
UT code by Web of Science:
Electronic collection: International scientific days 2018
Original language: English
Publication category: AFD Publikované príspevky na domácich vedeckých konferenciách.
Key words: slovak: kognitívna psychológia, neuromarketing, neuropsychológia
Year of submission: 2018
Entry made by: PhDr. Miroslav Poláček, PhD.
Last change: 03/16/2019 22:21 (Data import from library)

Source specification:

HORSKÁ, E. -- KAPSDORFEROVÁ, Z. -- HALLOVÁ, M. International scientific days 2018. Praha: Wolters Kluwer ČR, 2018. ISBN 978-80-7598-180-6.

Original name: International scientific days 2018
English name:
Editor: Dr.h.c. prof. Dr. Ing. Elena Horská (34%)
doc. Ing. Zuzana Kapsdorferová, PhD. (33%)
Ing. Marcela Hallová, PhD. (33%)
Kind of publication: conference proceedings
ISBN: 978-80-7598-180-6
Publisher: Wolters Kluwer ČR
Place of publishing: Praha
Issue and volume number:
Year of publication: 2018
Issue number:
Number of pages:
Kind of collection:
Original language:
Publication category:
Year of submission: 2018
Last change: 03/16/2019 22:21 (Data import from library)