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prof.h.c. doc. Ing. Natália Turčeková, PhD.
Identification number: 1651
University e-mail: natalia.turcekova [at]
associate professor CSc./PhD. - Department of Economics (FEM)
dekanát - centrum - Faculty of Economics and Management
Vice-dean - Faculty of Economics and Management

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Basic information

Basic information about a final thesis

Type of thesis: Diploma thesis
Thesis title:Innovative approaches of measuring business performance
Written by (author): Ing. Marcela Šišková
Department: Department of Economics (FEM)
Thesis supervisor: prof.h.c. doc. Ing. Natália Turčeková, PhD.
Opponent:Ing. Mária Urbánová, PhD.
Final thesis progress:Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:English

Slovak        English

Title of the thesis:Innovative approaches of measuring business performance
Summary:The main objective of the diploma thesis is to measure a business performance of Apple by the innovative approaches, so-called 4th generation indicators, and subsequently to compare their outcomes with the outcomes of traditional approaches. In the theoretical background of the thesis the traditional and the innovative approaches of measuring a business performance are further defined. The traditional approaches, focused on the maximization of accounting profit, include the indicators of liquidity, activity, solvency, profitability and market- based indicators. The innovative indicators, focused on the maximization of shareholder wealth, are in the diploma thesis introduced by the indicators EVA, EVA Margin, EVA Momentum and MVA. In the methodology of the thesis is characterized the company Apple, in which is conducted a measurement of business performance. This part of the thesis includes also formulas and methods of calculations of the selected traditional and the innovative indicators. The practical part of the thesis is focused on a measurement of business performance by the innovative and the traditional indicators, along with the comparison and the interpretation of their outcomes. In this part are evaluated and explained the differences or the possible similarities between these two approaches. After the summarization of all the results obtained, we encourage the company to use the traditional and the innovative indicators together in order to improve its current approach of measuring a business performance.
Key words:business performance, traditional indicators, innovative indicators, economic value added, market value added

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