Persons at SUA

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Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 
lecturer CSc.PhD. - Department of Marketing and Trade (FEM)

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The following list contains all information available to the publication.

NĚMCOVÁ, J. -- BERČÍK, J. Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic. In Potravinárstvo. 13, 1 (2019), p. 38--45. ISSN 1337-0960.

Original name: Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic
Written by (author): Jana Němcová (50%)
Ing. Jakub Berčík, PhD. (50%)
Department: Department of Marketing and Trade
Kind of publication: article in a professional periodical
Periodical: Potravinárstvo
Nature of article:
Volume no. (year): 13
Periodical number within the volume: 1
Year of publication: 2019
Starting page: 38
Up to page: 45
Number of pages: 8
UT code by Web of Science:
Form of publication: electronic version (online)
Original language: English
Publication category: ADN Vedecké práce v domácich časopisoch registrovaných v databázach Web of Science alebo SCOPUS
Description in original language:
Description in English:
Key words: slovak: neuromarketing, generácia Y, vína, spotrebiteľské správanie
Year of submission: 2019
Year of transmission:
 
Entry made by: Ing. Jakub Berčík, PhD.
Last change: 09/14/2019 22:20 (Data import from library)

Source specification:

Potravinárstvo. Nitrianske Hrnčiarovce: ISSN 1337-0960.

Original name: Potravinárstvo
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Kind of publication: magazine
ISSN: 1337-0960
Country of publisher:
Place of publishing: Nitrianske Hrnčiarovce
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Description in original language:
Description in English:
Description in Slovak:
Last change: 09/14/2019 22:20 (Data import from library)