Persons at SUA

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Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 
Lecturer - Department of Marketing and Trade (FEM)

Contacts
     
     
Lesson     Final thesis     
     
Publications
     
     
     
     

The following list contains all information available to the publication.

NEOMÁNIOVÁ, K. -- BERČÍK, J. -- PAVELKA, A. The use of eye-tracker and face reader as useful consumer neuroscience tools within logo creation. In Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. 67, 4 (2019), p. 1061--1070. ISSN 1211-8516.

Original name:
The use of eye-tracker and face reader as useful consumer neuroscience tools within logo creation
Written by (author):
Ing. Katarína Neomániová, PhD. (34%)
Ing. Jakub Berčík, PhD. (33%)
Anka Pavelka (33%)
Department:
Department of Marketing and Trade
Kind of publication: article in a professional periodical
Periodical:
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Nature of article:
Volume no. (year):
67
Periodical number within the volume:
4
Year of publication:
2019
Starting page:
1061
Up to page:
1070
Number of pages:
10
UT code by Web of Science:
Form of publication:
printed version
Original language:
English
Publication category:
ADM Vedecké práce v zahraničných časopisoch registrovaných v databázach Web of Science alebo SCOPUS
Description in original language:
Description in English:
Key words:
slovak: logá, spotrebiteľská neuroveda, sledovanie pohybu očí, biometrika
Year of submission:
2019
Year of transmission:
 
Entry made by:
Last change:
09/12/2020 22:20 (Data import from library)

Source specification:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis. Brno: ISSN 1211-8516.

Original name: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
English name:
Name in Slovak:
Written by (author):
Kind of publication:
magazine
ISSN: 1211-8516
Country of publisher:
Place of publishing:
Brno
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Last change:
09/12/2020 22:20 (Data import from library)