Persons at SUA

This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.

Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 
Lecturer - Department of Marketing and Trade (FEM)

Contacts     Graduate          Final thesis     
     
Publications
                    

The following list contains all information available to the publication.

HORSKÁ, E. -- BERČÍK, J. -- HOLOTOVÁ, M. -- PALUCHOVÁ, J. The economic efficiency of using aroma marketing as a new possibility of in-store communication. In ICoM 2019 - People, planet and profit: sustainable busines and society. Gödöllő: Szent István University, 2019, p. 5. ISBN 978-963-269-836-6 (brož.).

Original name:
The economic efficiency of using aroma marketing as a new possibility of in-store communication
Written by (author):
Dr.h.c. prof. Dr. Ing. Elena Horská (45%)
Ing. Jakub Berčík, PhD. (10%)
Ing. Mária Holotová, PhD. (35%)
Ing. Johana Paluchová, PhD. (10%)
Department:
Department of Marketing and Trade
Kind of publication: article in a proceedings
Collection:
ICoM 2019 - People, planet and profit: sustainable busines and society
Nature of article:
Part number:
Starting page: 5
Up to page:
5
Number of pages: 1
UT code by Web of Science:
Original language: English
Publication category:
AFE Abstrakty pozvaných príspevkov zo zahraničných konferencií
Description in original language:
Description in English:
Key words:
slovak: dotazovanie, obchod, aroma marketing, spotrebiteľské správanie, obchody
Year of submission:
2019
Year of transmission:
 
Entry made by:
Last change:
01/18/2020 22:20 (Data import from library)

Source specification:

ICoM 2019 - People, planet and profit: sustainable busines and society. Gödöllő: Szent István University, 2019. ISBN 978-963-269-836-6 (brož.).

Original name:
ICoM 2019 - People, planet and profit: sustainable busines and society
English name:
Editor:
Kind of publication:
conference proceedings
ISBN: 978-963-269-836-6 (brož.)
Publisher:
Szent István University
Place of publishing:
Gödöllő
Issue and volume number:
Year of publication:
2019
Issue number:
Number of pages:
Kind of collection:
Entry:
Original language:
Publication category:
Year of submission:
2019
Last change: 01/18/2020 22:20 (Data import from library)