Persons at SUA

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Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 

     
Graduate               Projects     
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The following list contains all information available to the publication.

NEOMÁNIOVÁ, K. -- PALUCHOVÁ, J. -- BERČÍK, J. Využívanie scent marketingu vo vybraných segmentoch služieb = Application of scent marketing in selected service segments. In KÁDEKOVÁ, Z. -- KOŠIČIAROVÁ, I. Marketing a obchod. Nitra: Slovenská poľnohospodárska univerzita, 2019, p. 86--91. ISBN 978-80-552-2103-8 (brož.).

Original name:
Využívanie scent marketingu vo vybraných segmentoch služieb = Application of scent marketing in selected service segments
English name: Application of scent marketing in selected service segments
Written by (author):
Department:
Department of Marketing and Trade
Kind of publication:
article in a proceedings
Collection: Marketing a obchod
Nature of article:
Part number:
Starting page:
86
Up to page:
91
Number of pages:
6
UT code by Web of Science:
Original language:
Slovak
Publication category:
AFB Publikované pozvané príspevky na domácich vedeckých konferenciách
Description in original language:
Description in English:
Key words: slovak: telekomunikácie, hotely, služby, cestovné kancelárie, služby cestovného ruchu, aroma marketing
Year of submission:
2019
Year of transmission:
 
Entry made by: Ing. Katarína Neomániová, PhD.
Last change:
03/05/2020 19:34 (Data import from library)

Source specification:

KÁDEKOVÁ, Z. -- KOŠIČIAROVÁ, I. Marketing a obchod. Nitra: Slovenská poľnohospodárska univerzita, 2019. ISBN 978-80-552-2103-8 (brož.).

Original name:
Marketing a obchod
English name:
Editor:
Kind of publication:
conference proceedings
ISBN:
978-80-552-2103-8 (brož.)
Publisher: Slovenská poľnohospodárska univerzita
Place of publishing:
Nitra
Issue and volume number:
Year of publication:
2019
Issue number:
Number of pages:
Kind of collection:
Entry:
Original language:
Publication category:
Year of submission: 2019
Last change:
03/05/2020 19:34 (Data import from library)