Persons at SUA

This page displays all publicly accessible information about the desired person. Some information about the person's occupation and offices may be hidden.

Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 

Contacts
     
Graduate     Lesson
     
     
     
Publications     Placements
     
     
     

The following list contains all information available to the publication.

HORSKÁ, E. -- BERČÍK, J. -- HOLOTOVÁ, M. -- PALUCHOVÁ, J. Aroma marketing as a new option of in-store communication.  In ICoM 2019 - People, planet and profit: Sustainable business and society. Vol. 1. Gödöllő : Szent István University. (2019), p. 1--8. ISBN 978-963-269-881-6. URL: https://dx.doi.org/10.17626/dBEM.ICoM.P01.2019.p001.

Original name:
Aroma marketing as a new option of in-store communication
Written by (author):
Dr.h.c. prof. Dr. Ing. Elena Horská (25%)
Ing. Jakub Berčík, PhD. (25%)
Ing. Mária Holotová, PhD. (25%)
Ing. Johana Paluchová, PhD. (25%)
Department:
Department of Marketing and Trade
Kind of publication:
článok v elektronickom zdroji
Publisher:
Szent István University
Place of publishing: Gödöllő
Year of release:
2019
URL:
https://dx.doi.org/10.17626/dBEM.ICoM.P01.2019.p001
Nature of article:
Volume no. (year):
Periodical number within the volume:
Part number:
Starting page:
1
Up to page:
8
Number of pages: 8
UT code by Web of Science:
Electronic collection: ICoM 2019 - People, planet and profit: Sustainable business and society. Vol. 1
Original language:
English
Publication category:
AFC Publikované príspevky na zahraničných vedeckých konferenciách
Key words:
slovak: obchod, spotrebitelia, aroma marketing, vonné látky
Year of submission: 2019
 
Entry made by: Dr.h.c. prof. Dr. Ing. Elena Horská
Last change:
01/11/2020 22:20 (Data import from library)

Source specification:

ICoM 2019 - People, planet and profit: Sustainable business and society. Vol. 1. Gödöllő: Szent István University, 2019. ISBN 978-963-269-881-6.

Original name:
ICoM 2019 - People, planet and profit: Sustainable business and society. Vol. 1
English name:
Editor:
Kind of publication:
conference proceedings
ISBN: 978-963-269-881-6
Publisher:
Szent István University
Place of publishing:
Gödöllő
Issue and volume number:
Year of publication:
2019
Issue number:
Number of pages:
Kind of collection:
Entry:
Original language:
Publication category:
Year of submission:
2019
Last change: 03/05/2020 19:34 (Data import from library)