Persons at SUA

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Ing. Jakub Berčík, PhD.
Identification number: 34608
University e-mail: jakub.bercik [at] uniag.sk
 
Lecturer - Department of Marketing and Trade (FEM)

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The following list contains all information available to the publication.

BERČÍK, J. -- GÁLOVÁ, J. -- PALUCHOVÁ, J. -- VIETORIS, V. The application of consumer neuroscience in evaluating the impact of aroma marketing on consumer preferences in the food market.  In International Food Marketing Research Symposium. Philadelphia Institute of food products marketing (Philadelphia, USA) 2019 : (2019), p. 130--134.

Original name:
The application of consumer neuroscience in evaluating the impact of aroma marketing on consumer preferences in the food market
Written by (author):
Ing. Jakub Berčík, PhD. (25%)
Ing. Jana Gálová, PhD. (25%)
Ing. Johana Paluchová, PhD. (25%)
doc. Ing. Vladimír Vietoris, PhD. (25%)
Department:
Department of Marketing and Trade
Department of Technology and Quality of Plant Products
Center for Research and Educational Projects
Kind of publication:
článok v elektronickom zdroji
Publisher:
Place of publishing: Philadelphia Institute of food products marketing (Philadelphia, USA) 2019
Year of release:
2019
URL:
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Starting page:
130
Up to page: 134
Number of pages:
5
UT code by Web of Science:
Electronic collection:
International Food Marketing Research Symposium
Original language: English
Publication category:
BEE Odborné práce v zahraničných nerecenzovaných zborníkoch (konferenčných aj nekonferenčných)
Key words:
slovak: preferencie spotrebiteľov, spotrebiteľská neuroveda, spotrebitelia, aroma marketing
Year of submission: 2019
 
Entry made by: Ing. Jakub Berčík, PhD.
Last change:
01/18/2020 22:21 (Data import from library)

Source specification:

International Food Marketing Research Symposium. Philadelphia Institute of food products marketing (Philadelphia, USA) 2019: 2019.

Original name:
International Food Marketing Research Symposium
English name:
Editor:
Kind of publication: conference proceedings
ISBN:
Publisher:
Place of publishing:
Philadelphia Institute of food products marketing (Philadelphia, USA) 2019
Issue and volume number:
Year of publication: 2019
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Number of pages:
Kind of collection:
Entry:
Original language:
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Year of submission: 2019
Last change: 01/18/2020 22:21 (Data import from library)