Persons at SUA

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prof. Ing. Štefan Mihina, PhD.
Identification number: 1194
University e-mail: stefan.mihina [at]
Chief official - Department of building equipment and technology safety (TF)

Contacts     Lesson
Supervised theses

Basic information

Basic information about a final thesis

Type of thesis:
Bachelor thesis
Thesis title:
Innovations in Technology Designed for Animal Breeding and Their Usage in Marketing
Written by (author):
Bc. Matúš Borecký
Thesis supervisor: prof. Ing. Štefan Mihina, PhD.
Final thesis progress:
Final thesis was successfully defended.

Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:Slovak

Slovak        English

Title of the thesis:Innovations in Technology Designed for Animal Breeding and Their Usage in Marketing
The aim of the thesis was to elaborate an overview of the latest technological solutions of feed and milking equipment for cattle breeding as well as their application in selling and marketing strategies of companies. The thesis consists of two parts. First part is a review of the issue of feeding and milking of cattle, marketing tools and new forms of marketing communication. Second part describes individual feed wagons and milking equipment in detail. It contains information about the products of individual feed and milking equipment manufacturers available on the website. In the conclusion of the thesis we have created a discussion about the issue, we have tried to analyse the used marketing tools, which significantly influence the customer's decision whether to buy the product or choose a competing product. Aim of the work is to better understand the market for feed and milking equipment and to explain the differences between the products offered.
Key words:feeding equipment, milking equipment, marketing tools

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Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited