Summary of topics offered - Faculty of Economics and Management

Basic information

Type of work:
Diploma thesis
Topic:
The elaboration of the marketing strategy of (the company)
State of topic:
approved (doc. Ing. Patrik Rovný, PhD. - head of department)
Thesis supervisor:
doc. Ing. Serhiy Moroz, CSc.
Faculty:
Faculty of Economics and Management
Supervising department:
Department of Marketing and Trade - FEM
Max. no. of students:
--
Academic year:2019/2020
Proposed by:
doc. Ing. Serhiy Moroz, CSc.
Summary:
In the thesis, the theory of the marketing strategy should be outlined. It is needed to analyze the business environment of the company and used marketing approaches. A well-defined marketing strategy, aimed at the increase of the efficiency of the company’s business activities, should be presented.

There are no limitations of the topic