Summary of topics offered - Faculty of Economics and Management

Basic information

Type of work:
Diploma thesis
Topic: The promotion strategy regarding a new product on the market of (the company)
State of topic:
approved (doc. Ing. Patrik Rovný, PhD. - head of department)
Thesis supervisor: doc. Ing. Serhiy Moroz, CSc.
Faculty: Faculty of Economics and Management
Supervising department:
Department of Marketing and Trade - FEM
Max. no. of students:--
Academic year:
2019/2020
Proposed by: doc. Ing. Serhiy Moroz, CSc.
Summary:
Theoretical aspects of the promotion strategy should be described in the thesis. The analysis of current marketing activities of a chosen company ought to be done. Specific attention should be paid to the company’s activities regarding the promotion strategy of a new product.

There are no limitations of the topic