Summary of topics offered - Faculty of Economics and Management

Basic information

Type of work:
Diploma thesis
The current situation on the market of (the product) in (the country)
State of topic:
approved (doc. Ing. Patrik Rovný, PhD. - head of department)
Thesis supervisor:
Faculty: Faculty of Economics and Management
Supervising department:
Department of Marketing and Trade - FEM
Max. no. of students:
Academic year:
Proposed by:
Summary: Theoretical and practical peculiarities related to the marketing strategy of the company with a chosen product in the country should be considered in the thesis. It is necessary to analyze existing trends with respect to marketing activities in the country. Attention should be paid to future marketing approaches in order to enhance the business position and the level of competitiveness of the company on the country’s market.

There are no limitations of the topic