Faculty of Economics and Management - list of publications

The following list contains all information available to the publication.

ŠUGROVÁ, M. -- PLACHÝ, M. -- NAGYOVÁ, Ľ. -- ŠUMICHRAST, J. Decision-making process of tomatoes purchase by generation Z: Case study in the Slovak Republic. In Innovative Marketing. 16, 1 (2020), p. 66--78. ISSN 1814-2427.

Original name:
Decision-making process of tomatoes purchase by generation Z: Case study in the Slovak Republic
Written by (author):
Ing. Michaela Šugrová, PhD. (25%)
Ing. Marek Plachý (25%)
prof. Ing. Ľudmila Nagyová, PhD. (25%)
Jozef Šumichrast (25%)
Department:
Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical:
Innovative Marketing
Nature of article:
Volume no. (year):
16
Periodical number within the volume:
1
Year of publication:
2020
Starting page:
66
Up to page:
78
Number of pages:
13
UT code by Web of Science:
Form of publication: printed version
Original language:
English
Publication category:
ADM Vedecké práce v zahraničných časopisoch registrovaných v databázach Web of Science alebo SCOPUS
Description in original language:
Description in English:
Key words:
slovak: rozhodovanie marketingové, rozhodovanie, generácia Z, preferencie spotrebiteľov, spotrebitelia, rajčiny (plody)
Year of submission:
2020
Year of transmission:
 
Entry made by: Ing. Michaela Šugrová, PhD.
Last change:
05/02/2020 22:20 (Data import from library)

Source specification:

Innovative Marketing. Sumy: ISSN 1814-2427.

Original name:
Innovative Marketing
English name:
Name in Slovak:
Written by (author):
Kind of publication:
magazine
ISSN:
1814-2427
Country of publisher:
Place of publishing:
Sumy
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Year of submission:
Last change:
05/02/2020 22:20 (Data import from library)