Faculty of Economics and Management - list of publications

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KOŠIČIAROVÁ, I. -- KÁDEKOVÁ, Z. The consumer behaviour of young Slovak consumers (under the age of 25) in the private label market = Spotrebiteľské správanie mladých slovenských spotrebiteľov (vo veku do 25 rokov) na rhu privátnych značiek. In Marketing science & inspirations. 15, 1 (2020), p. 37--48. ISSN 1338-7944.

Original name:
The consumer behaviour of young Slovak consumers (under the age of 25) in the private label market = Spotrebiteľské správanie mladých slovenských spotrebiteľov (vo veku do 25 rokov) na rhu privátnych značiek
Written by (author): Ing. Ingrida Košičiarová, PhD. (50%)
Ing. Zdenka Kádeková, PhD. (50%)
Department: Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical: Marketing science & inspirations
Nature of article:
Volume no. (year):
15
Periodical number within the volume:
1
Year of publication:
2020
Starting page:
37
Up to page:
48
Number of pages:
12
UT code by Web of Science:
Form of publication:
printed version
Original language: English
Publication category: ADF Vedecké práce v domácich nekarentovaných časopisoch; od roku 2013 Vedecké práce v ostatných domácich časopisoch
Description in original language:
Description in English:
Key words: slovak: mlieko, privátne značky, spotrebitelia, spotrebiteľské správanie, mliečne výrobky
Year of submission:
2020
Year of transmission:
 
Entry made by:
Ing. Ingrida Košičiarová, PhD.
Last change: 06/13/2020 22:21 (Data import from library)

Source specification:

Marketing science & inspirations. Bratislava: ISSN 1338-7944.

Original name:
Marketing science & inspirations
English name:
Name in Slovak:
Written by (author):
Kind of publication: magazine
ISSN:
1338-7944
Country of publisher:
Place of publishing: Bratislava
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Year of submission:
Last change:
05/30/2020 22:20 (Data import from library)