Department of Marketing and Trade (FEM) - list of publications

The following list contains all information available to the publication.

KRIVOŠÍKOVÁ, A. -- RYBANSKÁ, J. -- NAGYOVÁ, Ľ. -- GÉCI, A. Consumer behaviour of seniors on the cow’s milk market in Slovakia: silver persuading techniques. In Marketing and management of innovations. 1 (2020), p. 200--207. ISSN 2218-4511.

Original name: Consumer behaviour of seniors on the cow’s milk market in Slovakia: silver persuading techniques
Written by (author):
Ing. Alexandra Krivošíková, PhD. (25%)
Mgr. et Mgr. Jana Rybanská, PhD. (25%)
prof. Ing. Ľudmila Nagyová, PhD. (25%)
Ing. Andrej Géci, PhD. (25%)
Department:
Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical: Marketing and management of innovations
Nature of article:
Volume no. (year):
Periodical number within the volume:
1
Year of publication: 2020
Starting page: 200
Up to page:
207
Number of pages:
8
UT code by Web of Science:
Form of publication:
printed version
Original language:
English
Publication category:
ADE Vedecké práce v zahraničných nekarentovaných časopisoch; od roku 2013 Vedecké práce v ostatných zahraničných časopisoch
Description in original language:
Description in English:
Key words:
slovak: seniori, preferencie spotrebiteľov, konzumenti, mliečne výrobky
Year of submission:
2020
Year of transmission:
 
Entry made by:
Ing. Alexandra Krivošíková, PhD.
Last change:
05/02/2020 22:20 (Data import from library)

Source specification:

Marketing and management of innovations. Sumy: ISSN 2218-4511.

Original name:
Marketing and management of innovations
English name:
Name in Slovak:
Written by (author):
Kind of publication: magazine
ISSN: 2218-4511
Country of publisher:
Place of publishing:
Sumy
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Year of submission:
Last change:
04/25/2020 22:20 (Data import from library)