Department of Marketing and Trade (FEM) - list of publications

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KÁDEKOVÁ, Z. -- KOŠIČIAROVÁ, I. -- DŽUPINA, M. Spotrebiteľské preferencie v kontexte lojálnosti ku značke vybraných potravinárskych produktov: Consumer preferences in the context of loyalty for the brand of selected food products. In VŠPP Entrepreneurship Studies. 9, 1 (2020), p. 36--51. ISSN 1802-0453.

Original name: Spotrebiteľské preferencie v kontexte lojálnosti ku značke vybraných potravinárskych produktov: Consumer preferences in the context of loyalty for the brand of selected food products
English name:
Consumer preferences in the context of loyalty for the brand of selected food products
Written by (author): Ing. Zdenka Kádeková, PhD. (35%)
Ing. Ingrida Košičiarová, PhD. (35%)
Milan Džupina (30%)
Department: Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical:
VŠPP Entrepreneurship Studies
Nature of article:
Volume no. (year):
9
Periodical number within the volume:
1
Year of publication: 2020
Starting page:
36
Up to page:
51
Number of pages: 16
UT code by Web of Science:
Form of publication:
electronic version (online)
Original language:
Slovak
Publication category:
ADE Vedecké práce v zahraničných nekarentovaných časopisoch; od roku 2013 Vedecké práce v ostatných zahraničných časopisoch
Description in original language:
Description in English:
Key words:
slovak: potravinárske výrobky, nákupné ceny, jogurty, spotrebitelia, obchodné značky
Year of submission: 2020
Year of transmission:
 
Entry made by:
Last change:
06/13/2020 22:21 (Data import from library)

Source specification:

VŠPP Entrepreneurship Studies. Ostrava: ISSN 1802-0453.

Original name: VŠPP Entrepreneurship Studies
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Kind of publication:
magazine
ISSN: 1802-0453
Country of publisher:
Place of publishing:
Ostrava
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Description in original language:
Description in English:
Description in Slovak:
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Last change: 05/30/2020 22:20 (Data import from library)