Department of Marketing and Trade (FEM) - list of publications

The following list contains all information available to the publication.

KOŠIČIAROVÁ, I. -- KÁDEKOVÁ, Z. -- HOLOTOVÁ, M. -- KUBICOVÁ, Ľ. -- PREDANOCYOVÁ, K. Consumer preferences in the content of loyalty to the Yoghurt brand. In AGRIS on-line Papers in Economics and Informatics. 12, 1 (2020), p. 37--48. ISBN 1804-1930 online.

Original name: Consumer preferences in the content of loyalty to the Yoghurt brand
Written by (author):
Ing. Ingrida Košičiarová, PhD. (30%)
Ing. Zdenka Kádeková, PhD. (30%)
Ing. Mária Holotová, PhD. (10%)
doc. Ing. Ľubica Kubicová, PhD. (20%)
Ing. Kristína Predanocyová (10%)
Department:
Center for Research and Educational Projects
Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical:
AGRIS on-line Papers in Economics and Informatics
Nature of article:
Volume no. (year):
12
Periodical number within the volume: 1
Year of publication:
2020
Starting page: 37
Up to page:
48
Number of pages:
12
UT code by Web of Science:
Form of publication:
electronic version (online)
Original language: English
Publication category:
ADM Vedecké práce v zahraničných časopisoch registrovaných v databázach Web of Science alebo SCOPUS
Description in original language:
Description in English:
Key words:
slovak: jogurty, spotrebitelia, mliečne výrobky, vernosť zákazníkov
Year of submission:
2020
Year of transmission:
 
Entry made by:
Last change:
06/27/2020 22:20 (Data import from library)

Source specification:

AGRIS on-line Papers in Economics and Informatics. Prague: ISBN 1804-1930 online.

Original name:
AGRIS on-line Papers in Economics and Informatics
English name:
Name in Slovak:
Written by (author):
Kind of publication: magazine
ISBN: 1804-1930 online
Country of publisher:
Place of publishing:
Prague
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Last change:
06/27/2020 22:20 (Data import from library)