Department of Marketing and Trade (FEM) - list of publications

The following list contains all information available to the publication.

KÁDEKOVÁ, Z. -- KOŠIČIAROVÁ, I. Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia: Publicita ako nástroj PR aktivít v rámci kocepcie CSR v potravinárskych podnikoch na Slovensku. In Marketing science & inspirations. 15, 1 (2020), p. 2--14. ISSN 1338-7944.

Original name: Publicity as a tool of PR activities within CSR concept in food enterprises in Slovakia: Publicita ako nástroj PR aktivít v rámci kocepcie CSR v potravinárskych podnikoch na Slovensku
English name:
Publicita ako nástroj PR aktivít v rámci kocepcie CSR v potravinárskych podnikoch na Slovensku
Written by (author):
Ing. Zdenka Kádeková, PhD. (50%)
Ing. Ingrida Košičiarová, PhD. (50%)
Department:
Department of Marketing and Trade
Kind of publication:
article in a professional periodical
Periodical:
Marketing science & inspirations
Nature of article:
Volume no. (year):
15
Periodical number within the volume: 1
Year of publication:
2020
Starting page:
2
Up to page:
14
Number of pages:
13
UT code by Web of Science:
Form of publication: printed version
Original language:
Publication category:
ADF Vedecké práce v domácich nekarentovaných časopisoch; od roku 2013 Vedecké práce v ostatných domácich časopisoch
Description in original language:
Description in English:
Key words:
slovak: sociálna zodpovednosť podniku, potravinárske podniky, spotrebitelia, public relations
Year of submission:
2020
Year of transmission:
 
Entry made by: Ing. Zdenka Kádeková, PhD.
Last change:
06/13/2020 22:21 (Data import from library)

Source specification:

Marketing science & inspirations. Bratislava: ISSN 1338-7944.

Original name:
Marketing science & inspirations
English name:
Name in Slovak:
Written by (author):
Kind of publication:
magazine
ISSN:
1338-7944
Country of publisher:
Place of publishing:
Bratislava
Publisher:
URL:
Original language:
Publication category:
Description in original language:
Description in English:
Description in Slovak:
Year of submission:
Last change:
05/30/2020 22:20 (Data import from library)