Slovak University of Agriculture in Nitra - list of publications

The following list contains all information available to the publication.

BERČÍK, J. -- PALUCHOVÁ, J. -- GÁLOVÁ, J. Neuromarketing for evaluating new technologies in marketing management. In Production Management and Business Development. Leiden: Taylor & Francis Group, 2019, p. 17--20. ISBN 978-1-138-60415-5 (brož.).

Original name: Neuromarketing for evaluating new technologies in marketing management
Written by (author): Ing. Jakub Berčík, PhD. (34%)
Ing. Johana Paluchová, PhD. (33%)
Ing. Jana Gálová, PhD. (33%)
Department: Department of Marketing and Trade
Kind of publication: article in a proceedings
Collection: Production Management and Business Development
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Starting page: 17
Up to page: 20
Number of pages: 4
UT code by Web of Science:
Original language: English
Publication category: AFD Publikované príspevky na domácich vedeckých konferenciách.
Description in original language:
Description in English:
Key words: slovak: marketingový manažment, neuromarketing, technológie moderné
Year of submission: 2019
Year of transmission:
 
Entry made by: Ing. Jakub Berčík, PhD.
Last change: 23. 02. 2019, 22:20 (Data import from library)

Source specification:

Production Management and Business Development. Leiden: Taylor & Francis Group, 2019. ISBN 978-1-138-60415-5 (brož.).

Original name: Production Management and Business Development
English name:
Editor:
Kind of publication: conference proceedings
ISBN: 978-1-138-60415-5 (brož.)
Publisher: Taylor & Francis Group
Place of publishing: Leiden
Issue and volume number:
Year of publication: 2019
Issue number:
Number of pages:
Kind of collection:
Entry:
Original language:
Publication category:
Year of submission: 2019
Last change: 09. 02. 2019, 22:20 (Data import from library)