Consumer personality and its impact on irrational behaviour and decision makingSupervisor: prof. Ing. Ľudmila Nagyová, PhD.
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|Project description:||The project aims to draw attention mainly to the consumer personality and some social factors, their impact onthe response to marketing stimuli, subsequent purchasing behaviour and creating of purchasing decisions.Project will examine conscious and unconscious reactions of consumers to selected marketing stimuli taking intoaccount the personality characteristics and individual emotional processes. The subject of project are consumerstudies which’s aim is the better understanding of consumer perceptions, behaviours, actions and consumer purchasing strategies.|
|Kind of project:||VEGA (Vedecká grantová agentúra MŠVVaŠ SR)|
|Department:||Department of Marketing and Trade (FEM)|
|Project identification:||VEGA 1/0874/16|
|Project start date :||30. 04. 2015|
|Project close date:||09. 06. 2015|
|Number of workers in the project:||14|
|Number of official workers in the project:||0|