Consumer personality and its impact on irrational behaviour and decision making

Supervisor: prof. Ing. Ľudmila Nagyová, PhD.

Basic information

This page shows details on the project. The primary projects are displayed together with a list of sub-projects.

Project description:
The project aims to draw attention mainly to the consumer personality and some social factors, their impact onthe response to marketing stimuli, subsequent purchasing behaviour and creating of purchasing decisions.Project will examine conscious and unconscious reactions of consumers to selected marketing stimuli taking intoaccount the personality characteristics and individual emotional processes. The subject of project are consumerstudies which’s aim is the better understanding of consumer perceptions, behaviours, actions and consumer purchasing strategies.
Kind of project:VEGA ()
Department:Department of Marketing and Trade (FEM)
Project identification:
VEGA 1/0874/16
Project status:
Project start date :
30. 04. 2015
Project close date:
09. 06. 2015
Number of workers in the project:
Number of official workers in the project: