Projects

Consumer personality and its impact on emotional behaviour and decision making

Supervisor: prof. Ing. Ľudmila Nagyová, PhD.

Basic information   Workers      

This page shows details on the project. The primary projects are displayed together with a list of sub-projects.

Project description:The project aims to draw attention mainly to the consumer personality, chosen personality characteristics and social factors, their impact on the conscious and subconscious responses to marketing stimuli, subsequent purchasing behaviour and creating of purchasing decisions. The research is aimed at conscious and unconscious reactions of consumers to selected tools of marketing communication, taking into account the personality characteristics and individual consumer's emotional survival. The subject of project are consumer studies which’s aim is the better understanding of consumer perceptions, behaviours, actions and consumer purchasing strategies. The results of research will be gradually implemented in the theory and practice of consumer psychology and marketing.
Kind of project:VEGA (Vedecká grantová agentúra MŠVVaŠ SR)
Department:Department of Marketing and Trade (FEM)
Project identification:VEGA 1/0502/17
Project status:In process of execution
Project start date :01. 01. 2017
Project close date:31. 12. 2019
Number of workers in the project:19
Number of official workers in the project:2

Official project workers

The following table shows the researcher workers who have been assigned official roles in a project.

OfficerOfficial roles
Ing. Katarína Neomániová, PhD.Expert
prof. Ing. Ľudmila Nagyová, PhD.Coordinator