Consumer personality and its impact on emotional behaviour and decision makingSupervisor: prof. Ing. Ľudmila Nagyová, PhD.
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The project aims to draw attention mainly to the consumer personality, chosen personality characteristics and social factors, their impact on the conscious and subconscious responses to marketing stimuli, subsequent purchasing behaviour and creating of purchasing decisions. The research is aimed at conscious and unconscious reactions of consumers to selected tools of marketing communication, taking into account the personality characteristics and individual consumer's emotional survival. The subject of project are consumer studies which’s aim is the better understanding of consumer perceptions, behaviours, actions and consumer purchasing strategies. The results of research will be gradually implemented in the theory and practice of consumer psychology and marketing.
Kind of project:
Department of Marketing and Trade (FEM)
|Project start date :|
01. 01. 2017
|Project close date:|
31. 12. 2019
|Number of workers in the project:|
|Number of official workers in the project:|
The following table shows the researcher workers who have been assigned official roles in a project.