Neuromarketing base in V4

Supervisor: Ing. Jakub Berčík, PhD.

Basic information

This page shows details on the project. The primary projects are displayed together with a list of sub-projects.

Project description:
The main topic of this project is neuromarketing which is innovative marketing concept. This type of marketing is primary developed in the USA and the West Europe. The main goal of this project is thus to create informational and occupational platform for institutions from V4 area. This platform will be used by institutions experienced with neuromarketing as well as institutions which wanted to start with this topic. One of the purposes of this project is to promote neuromarketing for the general public and especially to companies from V4 area which do not know the concept and the tools of neuromarketing to help with improvement of their business processes. Project contain from three activities.
Kind of project:
Standard Grants ()
Department of Marketing and Trade (FEM)
Project status:
Project start date :
15. 09. 2015
Project close date:14. 09. 2016
Number of workers in the project:2
Number of official workers in the project:

Official project workers

The following table shows the researcher workers who have been assigned official roles in a project.

Official roles
Ing. Jakub Berčík, PhD.Coordinator
Ing. Jana Gálová, PhD.Project Manager